Day 2 – 12 Days of Unscripted with SST

What is an MSP?

For Day 2, we revisit Episode Two of Unscripted with SST, where industry veterans Chad Osmond and Chris Cunningham joined us to address one of the most critical questions in modern business technology: What is an MSP and why does it matter? During this conversation, Chad and Chris helped clarify the proper role of a Managed Service Provider, far beyond the common misconception of “outsourced IT help.” They explained how a strong MSP becomes a strategic partner, proactively reducing risk, enhancing cybersecurity, improving operational efficiency, and helping businesses scale without being held back by technology issues.

The episode also examined the hidden costs of DIY IT management, including downtime, productivity loss, cybersecurity vulnerabilities, and distractions from core business activities. Chad and Chris emphasized the most prominent risks companies face today, such as inadequate backups, weak cybersecurity defenses, and the ongoing threat of ransomware. They also explained how SMBs can assess the ROI of an MSP partnership and why proactive support, AI-driven automation, and long-term strategy are becoming vital for the industry’s next evolution.

Suppose your business is still trying to “get by” with in-house generalists, overworked staff, or reactive IT support. In that case, this episode delivers the clarity and insight needed to understand why partnering with the right MSP can be transformational.